smart fast® book
Advantage "IP" - Profit From Your Great Ideas
Table of Contents.
Part 1 – IP Basics
- Recognizing IP in Business Situations
- Practical Ways to Protect Against Copy Cats
- Legal Protections
- Key Stories
- Intellectual Property Matrix
Part 2 – IP Legal
- Legal Strategies to Protect Intellectual Property
- Trade Secrets
- Patents
- Trade/Service Marks
- Copyright
- Trade Dress
- Trade/Service Mark Disputes – Who Won and Who Lost
- Technology Advances Demand New Business Models
- Key Stories
- Kevlar
- Convergys
- Boeing/Lockheed Martin
- Liquid Paper
- Howe’s Sewing Machine
- Play Doh
- Teenage Mutant Ninja Turtles
- Jordan’s Furniture
- SpongeBob SquarePants
Part 3 – IP Business Practices
- I. Practical Steps to Protect IP
- Business Documents to Protect
- Non-Disclosure & Confidentiality Agreements
- Non-compete Agreements
- Assignment of Rights
- Security Measures to Protect IP
- Encouraging Employee Innovations
- Best Practices Produce Superior Business Results
- Some Companies Got it Right, Some Got it Wrong
- Key Stories
- Disney
- Hotmail
- DuPont
- 3M
- Legal Seafood
- Jordan’s Furniture
Part 4 – IP Leverage
- Integrating Legal Protections and Business Practices
- Legal Protections
- Trade Mark & Trade Dress
- Domain Names
- Copyrights
- Patents
- Trade Secrets - Business Practices
- Non-Disclosure & Confidentiality Agreements
- Non-compete & Non-solicitation
- Agreements
- Security Measures - Business Planning
- Licensing is Leverage
- Franchising
- Frequently Asked Questions
- Key Stories
- Curves
- Harry Potter
- Eli Whitney (Guns)
- SpongeBob SquarePants
- Mutant Ninja Turtles
- Snugli
