Part 1 – IP Basics

I. Recognizing IP in Business Situations.......................................................................................... 4

II. Practical Ways to Protect Against Copy Cats ............................................................................. 8

III. Legal Protections .......................................................................................................................10

IV. Key Stories

• Intellectual Property Matrix ...................................................................................................17

Part 2 – IP Legal

I. Legal Strategies to Protect Intellectual Property ......................................................................... 23

• Trade Secrets
• Patents
• Trade/Service Marks
• Copyright
• Trade Dress
• Trade/Service Mark Disputes – Who Won and Who Lost

II. Technology Advances Demand New Business Models ...............................................................59

III. Key Stories

• Kevlar
• Convergys
• Boeing/Lockheed Martin
• Liquid Paper
• Howe’s Sewing Machine
• Play Doh
• Teenage Mutant Ninja Turtles
• Jordan’s Furniture
• SpongeBob SquarePants

Part 3 – IP Business Practices

I. Practical Steps to Protect IP .................................................................... ...................................72

II. Business Documents to Protect ..................................................................................................77

• Non-Disclosure & Confidentiality Agreements
• Non-compete Agreements
• Assignment of Rights

III. Security Measures to Protect IP..................................................................................................98

IV. Encouraging Employee Innovations ..........................................................................................100

V. Best Practices Produce Superior Business Results ...................................................................105

VI. Some Companies Got it Right, Some Got it Wrong ...................................................................109

VII. Key Stories

• Disney
• Hotmail
• DuPont
• 3M
• Legal Seafood
• Jordan’s Furniture

Part 4 – IP Leverage

I. Integrating Legal Protections and Business Practices .................................................................117

• Legal Protections
  • Trade Mark & Trade Dress
  • Domain Names
  • Copyrights
  • Patents
  • Trade Secrets
• Business Practices
  • Non-Disclosure & Confidentiality Agreements
  • Non-compete & Non-solicitation
  • Agreements
  • Security Measures

II. Business Planning ......................................................................................................................120

III. Licensing is Leverage ................................................................................................................128

IV. Franchising ...............................................................................................................................132

V. Frequently Asked Questions ......................................................................................................136

VI. Key Stories

• Curves
• Harry Potter
• Eli Whitney (Guns)
• SpongeBob SquarePants
• Mutant Ninja Turtles
• Snugli