Profit From Your Great Ideas
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This book is a quick read. It bridges the gap between creative people and intellectual property attorneys. After reading this book, readers will recognize IP situations, understand practical business and legal steps to protect their IP, and have a strategic framework for turning their ideas into competitive advantage and profitable businesses.
Designed to provide complex information in easily digestible chunks, the book is filled with practical dos and don’ts plus true stories of successes and failures. Readers learn how very profitable businesses sprang from crazy concepts like Teenage Mutant Ninja Turtles and SpongeBob SquarePants, and how Google goofed by failing to protect its trademarks. Readers also learn how to avoid disastrous mistakes. Click to view Table of Contents.
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